The authors of the study explained that in a gift-giving situation, both the gift givers
and gift receivers will focus on the gift receivers when thinking about the gift.
Hence, presenters of information would be better off if they limited their presentation to their most favorable information - just as gift givers
would be better off to limit their present to their most favorite gift," Garcia said.
Of group gift givers
, 53 percent say they organized a group gift in the last year.
For as yet unclear reasons, gift givers
are often unable to use their experience as gift receivers to identify especially meaningful gifts for friends and loved ones, says Francis Flynn of Stanford University.
Guests can add specific information about an item in the Comments section; offer general details to gift givers
, including favorite colors or themes, in the Message section; and add notes in the Notes section.
Unity Marketing found that those who celebrate Valentine's Day (and 70 percent of gift givers
do) spend about $126 and buy 2.
By executing these points effectively, a retailer can position itself as a store with appeal to gift givers
, a critical source of differentiation, according to Danziger.
To entice would-be gift givers
and pet owners, the nonprofit animal rescue organization this week is offering to pay mandatory spay and neuter fees for all dogs and cats adopted from the Castaic Animal Shelter until Wednesday at 7 p.
Nearly all wedding gift givers
who purchase items from registries find the gift lists useful; however nearly two-thirds of gift givers
still are not using registries to buy wedding presents, according to The Lenox Report on Wedding Gift Giving, a national opinion survey sponsored by Lenox China & Crystal.
Discover[R] Card Platinum - is a 2006 Holiday Shopping Credit Card of the Year winner for gift givers