Generic Market

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Generic Market

The market for goods and services needed by most consumers. For example, groceries and clothing may be considered part of the generic market.
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"Potential steps to ensure that generic markets remain strong include fast-tracking new generic drug applications when competition is limited, allowing temporary importation of off-patent drugs, and implementing greater oversight of drug company mergers and takeovers," the authors write.
The consolidation of generic markets is also associated with higher prices.
* Create policies that recognize the different economic dynamics of the brand and generic markets.
It is important that policy makers pursue patient-centric and market-based solutions that enhance competition and expedite generic market entry to bring down prices and improve patient access to medicines."
Teva and Sandoz have consolidated their positions at the head of the generic company sales rankings; national and regional businesses have emerged as major forces in emerging generic markets; while new players - including multinationals - have begun to pursue footholds in the generics sector.
Case studies focusing on individual generic businesses and key generic markets.
* Create policies recognizing the different economic dynamics of the brand and generic markets.
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