Millennial

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Related to Generation Y: Generation Z

Millennial

A member of the generation that was born roughly between 1980 and 2000. Millennials grew up during economic and political flux, experiencing the end of the Cold War, the dotcom bubble, the 9/11 terrorist attacks and the late 2000s recession. Perhaps because of the sometimes volatile environment in which they were raised, millennials tend to marry and undergo other rites of passage later than earlier generations. They also tend to be technically savvy, which makes them a major demographic for technology marketers.
References in periodicals archive ?
To examine the motivating factors for generation Y.
More recently, due to household financial stress caused by the global financial crisis, significant numbers of nurses re-entered the workforce and existing nurses increased their hours, resulting in a significant number of Generation Y nurses entering the workforce during a period of workforce surplus; subsequently a large number received only part-time work.
Although the results of this study are not generalizable, it may help leaders decide how to tailor change management strategies for Baby Boomers, Generation X, and Generation Y. The Silent Generation was not included in the study, as those born before 1945 have reached retirement age and represents a decreasing percentage of the workforce.
Findings/results: Generation Y individuals currently represent more than 1/3 of the US workforce (Miller, Hodge & Brandt, 2013).
The smart phone could plausibly be considered the 207th for generation Y," says Cisco's Scottish country manager Donald McLauchlin.
However, our methods for reaching Generation Y with this message--and our processes for serving them as clients--need to be updated if we are to break through to them and achieve success.
This article's focus is on presenting an overview of current literature about who Generation Y are and to begin to consider if nursing will be able to retain its newly graduated 'young' nurses.
Generation Y, or millennials, typically refers to those born in 1980 and after--members of the first generation to come of age at the start of the new millennium.
She emphasizes that McLane keeps on top of such issues as how Generation Y's view of quality and wellness translates to the HBC business, as well as what impact female shoppers' views on product variety and the need for novelty have on the category.
A few of this year's articles include: "Generation Y's Guide to Working with Older Generations," "Resumes: From Good to Great" and "Social Media: A Double-Edged Sword." If you are considering further education in agriculture, you can also examine the master's and continuing education programs highlighted inside.
The big giveaway came watching Tommy Hilfiger's ludicrous campaign to create a perfume that appealed to Generation Y's 18-27 demographic and which somehow captured the essence of rock and roll in a bottle.