echo boomers

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echo boomers

Children of baby boomers; a distinct demographic with identifiable buying habits.

References in periodicals archive ?
Power defines the generations as Pre-Boomers (born before 1946); Boomers (19461964); Gen X (1965-1976); and Gen Y (1977-1994).
The internet and television are the Gen Y medium of choice (Washburn 2000) when seeking information (Chaczko 2008; Weiler 2004).
Here are 10 things credit unions can do now to attract and retain a Gen Y membership base:
The credit card inquiries of Gen Y in the August quarter were up by 19.
We have the odd Veteran still working alongside Boomers, Gen X and Gen Y and popular management articles advocate the use of different policies for managing them," says Dr Paul Toulson, associate professor of human resources management at Massey University's School of Management.
Developing and promoting innovation is a top priority for Gen Y, 34 per cent of whom want to be CEOs who take an entrepreneurial approach to company management.
The Marketplace holds a particular appeal to Gen Y, as the items allow shoppers to easily and creatively put their personal stamp on a living space, Lunghi said.
One activity that keeps Gen Y on the move, according to the report, is dining out: Among the survey respondents, 46% said they eat out at least once a week with friends or family, and one-quarter do so several times a week.
An annual survey conducted in several countries around the world which tries to point towards emerging global digital trends, this is the third such Cisco Connected World Technology Report or CCWTR to point at interesting global technology trends, especially about Gen Y.
Much of that income will be spent on the technologies Gen Y doesn't only want, but requires--smartphones, tablets, laptops, gaming gadgets and the like.
The bottom line is that Gen Y brings three valuable strengths to your business right now:
Experiences like backpacking internationally and buying the latest tech gadgets are big with the Gen Y demographic, says Christine Hassler, author of 20 Something Manifesto.