Galvanic Skin Response


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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
Galvanic Skin Response signal is captured from subjects through GSR biosensor (1,2).
Galvanic skin response increased significantly more (p = .
when he and Mahala had arrived at the theater, at which time his galvanic skin response and especially his heat flux had risen dramatically above all his other physiologic indicators.
More specifically, it has been hypothesised that white noise levels have an impact upon physiological measures of heart rate and galvanic skin response.
In future software update, the UP3 will also measure your respiration rate and galvanic skin response, definitely something health enthusiasts will look forward to.
Motorola said that a user speaking falsehoods may exhibit different galvanic skin response than a truth-telling individual.
The bodybugg and bodybuggSP systems monitor "calories in and calories out," using armbands to track calories burned throughout the day (using a variety of biometrics including galvanic skin response, physical activity and temperature) and the bodybugg.
Under this research project, North Star is piloting the IBM Employee Wellness and Safety Solution to identify potentially problematic conditions by collecting data from various sensors that continuously monitor the workers skin body temperature, heart rate, galvanic skin response and level of activity, correlated with sensor data for ambient temperature and humidity.
It is expected to house GPS, a microphone (probably to shout commands to Cortana), an ambient light sensor, a UV sensor, accelerometer and galvanic skin response sensors.
Some of the health sensors available on the Microsoft Band include galvanic skin response sensor, heart rate tracker, accelerometer, gyroscope, GPS, ambient sensor, sensor for measuring temperature of the skin, ultraviolet radiation sensor and capacitive sensor.