Gaffer

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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
Former Swansea gaffer Garry Monk is the early favourite for the job.
The Man With Two Gaffers continues until Saturday, when there is also a matinee.
First place in Gaffers Division 2 went to Pagan, a double-ender that was sailed from Canada to Australia before World War II and is now owned by James Dean.
Nerida, the Sydney Hobart Race Overall winner in 1950 is now close to 70 years old but there were many older boats in the fleet, including the beautifully restored 27-foot yawl Killala, built in the late 1890s (see Down the Rhumbline), and Redpa, a 31-foot gaffer built in 1911.
The work is more steady than a few years ago,'' said Norm Glasser, business agent for Local 728, adding that more and more gaffers are working year-round.
Nevertheless, gaffer Pat Grosswendt is enjoying the boom that he said gives below-the-line workers more jobs to choose from and more control over their own careers.
Johansen checked in at Celtic S" six months ahead of his oldStromsgodset boss but he didn't need to tell the incoming gaffer what to expect at Parkhead.
Livi gaffer Allan Preston sees red after his side concede a penalty and a man in one fell swoop against Aberdeen
McKenzie admits that he would have liked to have increased his goal tally from the penalty spot before he scored from open play, saying: "I wanted to take the penalty but Doyler already had some sort of arrangement with the gaffer so that got taken away from me.