Gaffer


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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
"It was a simple decision for me because Hearts is a good club in Scotland and when they called me, especially when the gaffer called me I knew it was a good opportunity for me and my family."
"We want the gaffer to have a headache at weekends with a full team to select.
"I've had time to get to know the lads and get to know how the gaffer wants to play and although I've been on trial for it (preseason) I have still had a full pre-season.
"Everyone is fully on board with what the gaffer wants to do, and that's exciting.
It's massive the way the gaffer has trusted in all of us.
"I spoke to the gaffer last week and he was still trying to get his plans sorted for next season," said the striker.
"But it's more the mental side that's been instilled by the gaffer and the fitness coach.
The Canadian forward was Oran Kearney's second signing as he followed in the footsteps of Anton Ferdinand in joining shortly after the gaffer's arrival back in September.
"Maybe people took it as if I was taking a dig at the gaffer. Some people said that, which I completely disagree with.
gaffer someone able "That's something I want to do, I know I need to get better and I want to get better, I want to learn and I think that's what I want to learn from the Gaffer.
The SFA are still looking for Gordon Strachan's replacement and Northern Ireland gaffer Michael O'Neill seems to be their top target.
"It needs a lift and hopefully the gaffer is that with his enthusiasm and his motivation towards the players."