Gaffer


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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
It was a conversation we had at the back end of last season and the gaffer put it out there, a one-year deal with football first and then obviously try to push into the coaching to work with the lads like George Thomas and Ruben Lameiras and maybe help them in their game.
Gaffer with |youngster Charlotte Kay and, back, Richard, Tom and Kath Devin, who were gearing up for the race in 2000
I've been around a lot of dressing rooms and you know when there is something there and some momentum, and the gaffer has created that and he's got the players to buy into it.
The gaffer is fit enough to join in," added Hudson.
I'm sure he would have had a massive chance of getting the Aberdeen job if Del had gone so my initial thought was, 'Well our gaffer will be staying.
to be good "The gaffer will have us playing a different gaffer.
But after a half-time roasting on Wednesday night, the Staggies keeper knows his gaffer won't rest on his laurels.
But he was always aware that the gaffer would dig him out if things weren't going well on the pitch during game time.
The Celtic skipper cost his manager a PS20 bet after opening the scoring and the gaffer was further out of pocket when Joe Ledley added a second goal at Rugby Park.
The Gaffer told me the way he wanted to play and he convinced me [to join].
I wasn't in favour with the old gaffer and he's been really good with me, he put me in the team straight away and, hopefully, I will be able to stay there.
I didn't fully realise how bad the gaffer was until I met him at St James' Park," Peter told me.