Galvanic Skin Response

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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
The first column represents the ML algorithm, the second column represents the features used as input to the algorithm (R-R, GSR or Merged--M) and the rest of the columns represent the dataset which is used for training and evaluation using the trial-dependent 10-fold cross-validation.
Essentially, what was done with the GSR personality app in 2014 is no longer possible today.
After collecting the gun cartridges, he analysed them, and particularly the volatile part of the GSR, before turning his attention to the original smokeless powders.
However, all GSRs from B1 to Caa3 will map to at least two ratings on the national scale.
However, all GSRs from B1 to Caa3 will map to at least three ratings on the national scale.
Specific attention is paid to the relative proportion of female versus male tissues in the gonad, which is referred to hereafter as the gonadal sex ratio (GSR).
Expressing appreciation for the new addition to their library, Dean GsR and Chairperson Bilik reaffirmed their commitment to work with the Pakistan Embassy to further advance Urdu studies in Turkey.
The report shows that 56 percent of respondents surveyed, including insurers banks and capital markets firms, plan to invest $200 million-plus on initiatives to comply with (GSR) regulations in 2015.
We selected GSR value to sense the people's emotion and design Ontology analysis engine for emotion sensing web service.
31 March 2015 - The Go Scale Capital investment fund sponsored by Chinese venture firm GSR Ventures and US private equity firm Oak Investment Partners will acquire an 80.1% interest in Dutch electronics company Philips' (NYSE: PHG) (AEX: PHIA) combined LED components and automotive lighting business, the firms said.