FUD Factor

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FUD Factor

In sales, hesitancy that a potential customer feels due to fear, uncertainty, and/or doubt. A capable salesperson convinces the customer to overcome the FUD factor and buy the product anyway.
References in periodicals archive ?
Ironically, in my experience, I have found that FUD managers rarely resort to formal discipline, as I surmise they apply their techniques to motivate employees to work harder, not to intentionally drive them away.
The company completed expenditures of USD1.5m in the Jungle deposit and USD800,000 on the FUD claims and payment of cash and shares to subsidiaries of HudBay Minerals Incorporated.
Remember, if you suffer from FUD, your staff will likely experience the same uncomfortable feeling.
Adding to the chorus of FUD are concerns about physical, one-time, password-generating tokens that can be lost, stolen, or otherwise compromised.
But perhaps what we info pros need to do is hone our drama queen skills and start preaching a little FUD (Fear, Uncertainty, and Doubt) into the minds of our users.
According to a survey by WatchGuard Technologies, a provider of network security solutions, network and security administrators in small and mid-sized enterprises (SMEs) typically take one of the following approaches: using fear, uncertainty and denial (FUD); presenting rational facts; delegating responsibility upwards; strengthening the case with recommendations from auditors, consultants or other outside experts; and taking the initiative to address the problem first and getting authorization after the fact.
Not surprisingly, the company with the most to lose is trying to sow fear, uncertainty and doubt--a.k.a., the "FUD" factor--about Linux.
Scare tactics around the intangible fear, uncertainty, and doubt (FUD) of security risks are not sufficient bases for selling management on the necessary funding.
By leveraging your organization's current system architecture, planning for future growth, addressing your business process and evading FUD proponents you will be able to solve your organization's ability to comply with the Sarbanes-Oxley Act.