Front office

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Related to Front office application: Back office application, Front and back office application

Front office

Refers to revenue generating sales personnel in a brokerage, insurance, or other financial services operation.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Front Office

The sales and corporate finance offices of a financial services company. The front office departments deal with customers, provide services, and are generally responsible for the production of revenue for the company. See also: Back office, Middle office.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
STC's e*Way for Siebel enables customers to integrate Siebel Front Office Applications with a wide range of other applications, databases and legacy systems supported by the e*Gate product suite.
"STC's e*Gate is a natural solution for connecting Siebel Front Office Applications to back office, data warehouse, and supply chain management applications," said Michael Straub, Siebel Alliances technical director.
It developed EDI solutions for PCs - integrating workflows and transactions with front office applications, and nearly collapsed when that market never materialized.
It even went so far as to offer Scopus (which was acquired by Siebel last year) customers a discount for switching to use Oracle front office applications over Siebel's, saying the number one CRM vendor hadn't fulfilled its promises to Scopus customers who were left sitting in limbo waiting for a solution.
Customer relationship management goes far beyond providing front office applications. Neither the traditional ERP vendors nor the new generation of CRM suppliers can provide these tools at the moment, but it's a essential part of the process," says Liz Shanham at the Meta Group.
In true form, Oracle CEO Larry Ellison used his keynote address at the DCI Customer Relationship Management (CRM) show in Chicago yesterday to make a series of sideswipes at his competitors and reinstate his company's intention to become the number one front office applications vendor.
"Siebel enticed [Scopus] users by ensuring them a free upgrade path and saying the Scopus license would be honored for an equivalent Siebel license," said Oracle's Mark Barrenechea, VP front office applications. "Now Mr Siebel is saying 'No no no you misunderstood' and he's making them pay for the upgrades," he added.