Loyalty Program

(redirected from Frequent-renter)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
National, which launched the car rental industryOs first comprehensive frequent-renter program, offers Emerald Club membership as a benefit to frequent renters who especially appreciate choosing their own car, the expedited rental process, counter bypass and convenient e-receipts.
National helped pioneer the corporate-account business and introduced the car rental industry's first comprehensive frequent-renter program, Emerald Club.
National helped pioneer the corporate-account business in the 1970s and then introduced the car rental industry's first comprehensive frequent-renter program, Emerald Club, in 1987.
National introduced the car rental industry's first comprehensive frequent-renter program, Emerald Club, in 1987.