French Fold

French Fold

A way to fold paper printed on one side so that only the printed side shows. In marketing, French folding is part of some direct mail campaigns.
References in periodicals archive ?
However, the major change started with French President Nicolas Sarkozy who in May 2008 abandoned the policy of his predecessor, Jacques Chirac, and sought to court Syria and bring it back into the French fold. Sarkozy obviously believed that it was through the door of Syria that France could be able to expand its influence in the Middle East.
The inconsistent Skrela has been brought back into the French fold after only featuring against Ireland so far in the championship and has replaced Francois Trinh-Duc.
Zidane is back in the French fold after quitting Les Bleus following their disappointing Euro 2004 campaign.
That was the government policy of the time, designed to bring the lost province back into the French fold, with the slogan: "Il est chic de parler francais" (It's cool to speak French).
The former World Player of the Year awoke from his stupor to find a voice - believed to have emanated from his head - persuading him to return to the French fold.
New Zealandborn centre Tony Marsh and South African prop Pieter de Villiers have returned to the French fold.
LETTER M French folded sheet metal zinc letter M, The Vintage Wall, www.thevintagewall.com, PS35 Plant Euphorbia potted plant, IKEA, www.ikea.com, PS49