Franchising

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Franchising

Provision of a specialized sales or service strategy, support assistance, and possibly an initial investment in the franchise in exchange for periodic fees.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Franchise

An agreement in which an entrepreneur buys a license to use another business' products, brand, proprietary knowledge, and trade secrets. This allows the entrepreneur to start a business without building up his/her own brand or products. This is a common way to start a business, especially in highly competitive industries. An industry that utilizes franchises on a regular basis is fast food; because of stiff competition, it is generally more profitable for one who wishes to start a fast food restaurant to buy a franchise.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
Voted for by an experienced panel of judges from Motor The Franchised Dealership of the Year Award recognises excellence across the whole spectrum of business activities, including marketing, after sales, new and used car sales, and training.
Mobile Marketing from Naked Lime works on all web-enabled phones across all mobile carriers and is available to any franchised dealership regardless of traditional website or dealership management system provider.
Franchised dealership insolvencies this year to the end of August totalled 24 - compared with 12 in January-August 2008, the report revealed.
Only one franchised dealership, a Mazda dealer, beat the price quoted by an independent garage.
Now new EU laws affecting the motor trade will mean cheaper new cars in the the breakup of the current franchised dealership network, according to the UK's fastest-growing car retailer.
Whether it's a franchised dealership, an independent garage, a petrol service station, an auction house or a motor parts and accessory business, the guide will provide useful basic information for anyone running their own business.
IM Properties is the property division of the IM Group vehicle importer and franchised dealership chain headed by businessman Bob Edmiston.
Bridgestone marketing manager Andy Lane, says: "Run-flat tyres should only be fitted to vehicles that are available with such tyres as an original equipment option and fitted to the vehicle on the factory production line or at a franchised dealership.
Now new EU laws affecting the motor trade will mean cheaper new cars in the breakup of the current franchised dealership network, according to Carshock, the UK's fastest-growing car retailer.
HE closure of Centurion Harley Davidson in Chester has left Harley owners in North Wales and the North West with no alternative other than a trip to Manchester to find a franchised dealership.
Louis, the only factory authorised Porsche franchised dealership in the St.
Louis, the only factory authorized Porsche franchised dealership in the St.