franchise

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Related to Franchise system: Franchise agreement

Franchise

An agreement in which an entrepreneur buys a license to use another business' products, brand, proprietary knowledge, and trade secrets. This allows the entrepreneur to start a business without building up his/her own brand or products. This is a common way to start a business, especially in highly competitive industries. An industry that utilizes franchises on a regular basis is fast food; because of stiff competition, it is generally more profitable for one who wishes to start a fast food restaurant to buy a franchise.

franchise

1. An agreement between a firm and another party in which the firm provides the other party with the right to use the firm's name and to sell or rent its products. Selling franchise rights is a method of expanding a business quickly with a minimum of capital. See also franchisee, franchisor.
2. A right granted to another party by a government to engage in certain types of business. For example, a firm may obtain a government franchise to supply certain public services within a limited geographic region.

franchise

the granting by one company to another company (exclusive franchise) or a number of companies (non-exclusive franchise) of the right/s to supply its products. A franchise is a contractual arrangement which is entered into for a specified period of time, with the franchisee paying a royalty to the franchisor for the rights assigned. Examples of franchises include the McDonald Burger and Kentucky Fried Chicken diner chains, Tie Rack and Dyno-Rod.

Franchises are a form of co-partnership, offering mutual benefits. They allow the franchisor to expand sales rapidly and widely, sometimes on a global basis, without having to raise large amounts of capital, by building on the efforts of a highly motivated team of entrepreneurs. Individual franchisees are usually required to contribute the bulk of the investment in physical assets and hence have a personal interest in the success of the venture. For his part, the franchisee obtains access to an innovative product or novel selling method, with the franchisor providing back-up, technical assistance, specialized equipment and advertising and promotion. See VERTICAL MARKETING SYSTEM, BUSINESS STRATEGY, EXTERNAL GROWTH, BUSINESS FORMAT FRANCHISING.

franchise

the assignment by one FIRM to another firm (exclusive franchise) or others (nonexclusive franchise) of the right(s) to supply its product. A franchise is a contractual arrangement (see CONTRACT) that is entered into for a specified period of time, with the franchisee paying a ROYALTY to the franchisor for the rights assigned. Examples of franchises include the Kentucky Fried Chicken and MacDonald's burger diner and ‘take-away’ chains. Individual franchisees are usually required to put up a large capital stake, with the franchisor providing back-up technical assistance, specialized equipment and advertising and promotion. Franchises allow the franchisor to develop business without having to raise large amounts of capital.

franchise

(1) A contractual relationship whereby one party (franchisee) is entitled to use the trade name, image, procedures, and trade secrets of another (franchisor) usually in return for paying an initial purchase price and a percentage of gross revenues over the period of the arrangement. In most instances,there is a separate fee for the franchisee's share of national and regional advertising campaigns. Real estate franchises include Century 21, RE/MAX, and ERA. (2) A government grant of some privilege, such as the ability to operate as a corporation or the ability to sell drinks and sandwiches in the county courthouse.

References in periodicals archive ?
Transparency is another important trait in franchise systems. A franchisor should be upfront and forthright to demonstrate the franchise's value to potential franchisees.
From experience and from case studies of franchise systems, numbers game in awarding franchisees is a surefire ticket to failure.
Craig Bickmore, executive director of the New Car Dealers of Utah Association, says the franchise system is a win-win-win, benefiting manufacturers, dealers and, most importantly, consumers.
Sherman (2004) emphasizes that difficulties in attracting qualified franchisees and inappropriate selection system can prevent the successful establishment and development of franchise system. Therefore, initial, further activities and effectiveness of franchise system mostly depend on the franchisor.
In master franchise agreements the ability of the master franchisee to act as franchisor in the foreign territory, using the franchise system and trademarks or licensing their use to a third party, is the distinguishing feature.
CFWshops delivers high quality medical care in rural East Africa; JIBU provides affordable drinking water in East Africa and beyond, Population Services International (PSI), has family planning and woman's reproductive health centers in more than 20 countries; and The Ohio State University is developing a franchise system for the delivery of residential drinking and agricultural water in Tanzania through a system of franchised water wells.
We plan to be the first when we partner with the right veterinarian, or group of veterinarians, to launch and scale this franchise system," Murphy added.
In reality, as anyone with a passing interest in Britain's railways has known for many years, the franchise system is a shambles.
THE rail franchise system is a "costly muddle", and passengers will end up paying the price, a report from MPs said last night.
The rail franchise system is a 'costly muddle', and passengers will end up paying the price, a report from MPs said yesterday.
In fact, more than 70% of new franchises sold are purchased by individuals already in the Subway system, which indicates not only satisfaction with the franchise system but profitability as well.
From driving unit-level economics to boosting the bottom line for the franchise system, as a whole, what can an EBITDA expert do for your brand?