Franchising

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Related to Franchise chain: franchised

Franchising

Provision of a specialized sales or service strategy, support assistance, and possibly an initial investment in the franchise in exchange for periodic fees.

Franchise

An agreement in which an entrepreneur buys a license to use another business' products, brand, proprietary knowledge, and trade secrets. This allows the entrepreneur to start a business without building up his/her own brand or products. This is a common way to start a business, especially in highly competitive industries. An industry that utilizes franchises on a regular basis is fast food; because of stiff competition, it is generally more profitable for one who wishes to start a fast food restaurant to buy a franchise.
References in periodicals archive ?
Just Falafel is now the "number one falafel franchise chain in the world", says CEO Fadi Malas, with more than 900 franchises agreed in 20 countries.
This case focuses on a well-reputed 60-year-old franchise chain in the Netherlands, which started as a true cooperative but has developed toward a more commercial structure.
She said: "Oil & Vinegar is an expanding franchise chain and it says a lot that Leamington is at the forefront of its growth.
Ahead of the country's end on the ban on foreign companies' franchise chain outlets, FamilyMart in May set up a joint venture in Shanghai with trading house Itochu Corp.
the worldwide paint-your-own-ceramics franchise chain has executed a master license agreement to develop 50 studios in Japan with entrepreneur Kazuaki Baba.