Revenue management has historically been separate from marketing in the apartment industry because of its complexity, despite the fact that price is one of the four P's of marketing
Readers will also learn about the increasing importance of social responsibility, community support, and concern for the natural environment demographic (as psychological factors motivating customer purchases), the complementary roles of different functional areas in the marketing process, the essential Four P's of marketing
Entitled, "Marketing Optimization: Applying Quantitative Measurement To the Four P's Of Marketing
," the paper is designed to serve as a reference for marketers who wish to gain an understanding of how implementing the right mix of information-driven marketing insight, advanced technology tools and sophisticated marketing infrastructure can advance the goals and direction of an organization.
Of the four P's of marketing
, price is the only one which directly puts money in your pocket.
Future marketing success is based on marrying the qualitative and quantitative; the intuitive and the rational; the `why' of purchasing with the traditional four P's of marketing
The normal four P's of marketing
are product, price, promotion and placement.