Revenue management has historically been separate from marketing in the apartment industry because of its complexity, despite the fact that price is one of the four P's of marketing
Readers will also learn about the increasing importance of social responsibility, community support, and concern for the natural environment demographic (as psychological factors motivating customer purchases), the complementary roles of different functional areas in the marketing process, the essential Four P's of marketing
Of the four P's of marketing
, price is the only one which directly puts money in your pocket.
The normal four P's of marketing
are product, price, promotion and placement.