Four O's of purchasing
Four O's of purchasingthe objects and objectives of a purchase, and the organization and operation of buying.
The Four O's help to answer important marketing questions about:
- Objects - what general uses will the product have?
- Objectives - what specific functions do buyers expect the product to perform?
- Organization - who within an organization has power to authorize a purchase?
- Operations - what procurement procedures do they employ in purchasing it, for example, by inviting tenders?
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson