Four O's of purchasing

Four O's of purchasing

the objects and objectives of a purchase, and the organization and operation of buying.

The Four O's help to answer important marketing questions about:

  1. Objects - what general uses will the product have?
  2. Objectives - what specific functions do buyers expect the product to perform?
  3. Organization - who within an organization has power to authorize a purchase?
  4. Operations - what procurement procedures do they employ in purchasing it, for example, by inviting tenders?

The answers to these questions will assist a company in formulating its MARKETING MIX. See PURCHASING.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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