First Mover

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Related to First Movers: fast follower

First Mover

The first company that enters a new market. For example, the first mover may be the first soft drink company to come to a recently liberalized country. This helps the first mover dominate the market early so as to maintain a competitive advantage over the long term as other companies come to the market. The term may refer to Aristotle's concept of God as the first mover of the universe. See also: Barriers to entry.
References in periodicals archive ?
Teams like the one that Jeron worked with had been the first movers in rescue operations even before the government machinery could get going.
In sessions using our SOCIAL treatment, ten subjects were designated as first movers and another ten as second movers.
First movers must simply be ready to maintain momentum and act quickly to improve upon design.
But by acting as an innocent "first mover" in the perceptual frame of "worthiness" alone, the Neustadt Prize sets itself apart.
According to Anderson, "Being second has the advantage of lesser risk and the ability to learn from the mistakes of the first mover. Companies that are highly operationally competent and with strong customer service, as we believe we are, gain significant advantage by looking to be second."
(2010) show how elements of organizational capacity aid first movers in building these resources that lead to superior performance.
"While interest in battery electric vehicles (BEV) is growing, with 69 per cent of European respondents having identified themselves as either potential first movers or as might be willing to consider an EV today, current market offerings generally fall far short of consumers' expectations for driving range, charging time, and purchase price."
By 2010, first movers had experienced an intense transformation.
The rate of trust by first movers is approximately 50% in the standard trust game.
They report that informing subjects in the social history treatment about the choices made by others in a previous investment game (the 'no history' treatment) causes first movers to send more money (to second movers) and second movers to return more money (to first movers).
"People are going to think that the first movers are going to bear the greatest costs ( wrong.
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