Fired Up began its venture into China six years ago after recognising that low-cost Chinese manufacturers were threatening to eat into its UK retailer customer base.
Fired Up commissioned its current factory in June 2008 to include wood machine shop and processing, metal stamping, powder coating and finishing, final assembly and testing as well as warehousing for raw materials and finished stock.
Following its 2009 takeover Corby of Windsor, maker of the famous Corby trouser press, Fired Up switched a s s e m bly work t o t h e Huddersfield site - creating 15 j o b s - wh i l e s o u rc i n g components in China.
Fired Up has now increased the Corby range to more than 200 items for the growing Chinese hospitality industry and has exhibited Corby p ro d u c t s at s h ow s i n Guangzhou and Macao.
Fired Up Group has a turnover exceeding pounds 10m.
One of my first jobs will be to visit Corby's distributors overseas to promote the Fired Up product range.
PRESS DAY: Richard Kaye of Fired Up Group (right), which has acquired the Corby business - best known for its brand of trouser press (above)