Following are the theoretical consideration which describes on the financial threat as well as on individual willingness to change one's behavior including theory of planned behavior, fear appeal
theory, psychometric theory.
He emphasised that the fear appeal
by many Mathematics teachers make students dread the subject which causes the victims to later in their lives have career switch from Mathematics-related subjects.
Most studies applying EPPM used fear appeal
as the stimulus to test the effect of message manipulation on changes in attitude, intention, and behavior (e.g., Roberto, Zimmerman, Carlyle, & Abner et al., 2007).
The fear appeal
is a negative self-conscious emotion that causes self-evaluation (Manyiwa and Brennan, 2012), and encourage individuals to do correct actions and evade wrongdoings (Sharma and Roy, 2016).
Specifically, Lee and Lang (2009) reported that a fear appeal
elicited higher skin conductance responses, activation of the corrugator muscles, and startle responses.
A fear appeal
has often been used in past AIDS PSAs (Freimuth, Hammond, Edgar, & Monahan, 1990).
Integrating terror management theory into fear appeal
Fear as Motivator, Inhibitor: Using Parallel Process Explain Fear Appeal
Fear as the Extended Model to Successes and Failures, in Handbook of Communication and Emotion: Research, Theory, Applications, and Contexts.
Ahmed Haris Alavi explains the rationale behind using fear appeal
A related issue highlighted in the preceding point and representing one of the most commonly cited flaws in the fear appeal
literature is the misuse of the terms "fear" and "threat".