Fear Appeal

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Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
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The field of communication has produced a body of research about the efficacy of using fear appeals. Results about the effectiveness of fear appeals related to climate change are mixed, with some studies showing fear appeals to be effective catalysts for attitudinal or behavioral change and others finding fear appeals ineffective.
Putting the fear back into fear appeals: The extended parallel process model.
A meta-analysis of fear appeals: Implications for effective public health campaigns.
Keywords: Fear appeals, Economic benefits, Cognitive-experiential theory, Need for cognition, Value Perception, Advertisements evaluation
Also, "the exposure to fear appeals through images of sick children led to more increased misperceptions about vaccines causing autism.
So often, victims and their families are forgotten and they must fear appeals even with Rex, who spoke about the accused and the suffering of their families.
Following the insights gleaned from this preliminary study, we then provide a review of the fear appeals literature (focusing on MS), which guides our research exploration in the second study.
Fear appeals motivate acceptance of action recommendations: Evidence for a positive bias in the processing of persuasive messages.
Briefly, the EPPM helps to predict the outcome in conditions involving fear appeals and whether these fear appeals succeed or fail to motivate people to react as to either accepting or refusing a message of health concern.
Along with updated content, this edition has 17 new chapters, including those on fear appeals, narrative persuasion, and health campaigns.
This study aims to build on previous work suggesting that fear appeals, messages communicated to pupils regarding the importance of examinations or tests and the negative consequences of failure, contribute to an increase in test anxiety and reduce test performance.