Fear Appeal

Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
References in periodicals archive ?
Following are the theoretical consideration which describes on the financial threat as well as on individual willingness to change one's behavior including theory of planned behavior, fear appeal theory, psychometric theory.
He emphasised that the fear appeal by many Mathematics teachers make students dread the subject which causes the victims to later in their lives have career switch from Mathematics-related subjects.
Most studies applying EPPM used fear appeal as the stimulus to test the effect of message manipulation on changes in attitude, intention, and behavior (e.g., Roberto, Zimmerman, Carlyle, & Abner et al., 2007).
Matched pound for pound 214,000 of public donations to the Mine Advisory Groups (MAGs) Walk Without Fear appeal through UK Aid Match - to double the impact and help return land to almost 8,000 people in Angola, 20 years after Princess Diana walked through a landmine littered field to raise awareness of the devastating impact they have on innocent lives.
The fear appeal is a negative self-conscious emotion that causes self-evaluation (Manyiwa and Brennan, 2012), and encourage individuals to do correct actions and evade wrongdoings (Sharma and Roy, 2016).
Specifically, Lee and Lang (2009) reported that a fear appeal elicited higher skin conductance responses, activation of the corrugator muscles, and startle responses.
A fear appeal has often been used in past AIDS PSAs (Freimuth, Hammond, Edgar, & Monahan, 1990).
Integrating terror management theory into fear appeal research.
Fear as Motivator, Inhibitor: Using Parallel Process Explain Fear Appeal Fear as the Extended Model to Successes and Failures, in Handbook of Communication and Emotion: Research, Theory, Applications, and Contexts.
Ahmed Haris Alavi explains the rationale behind using fear appeal in advertisements.
Witte and Allen's (2000) meta-analysis of public health fear appeal studies concludes that individual differences have little influence over how people respond to fear appeals.
A related issue highlighted in the preceding point and representing one of the most commonly cited flaws in the fear appeal literature is the misuse of the terms "fear" and "threat".