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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
Bless ed are the Meek is an exciting fashion label and the Territory is an exciting place to visit.
The company, which is the master franchisee for coffee-shop chain Second Cup and Finnish fashion label Marimekko in the Middle East, is looking to introduce its own women's and men's fashion labels in Dubai first, followed by international markets.
And the 160-yearold company's house brands, such as homeware and fashion label Linea and men's clothes brand Howick, were up 10 per cent.
Conran was showing at the fashion event yesterday alongside one of the Duchess of Cambridge's favourite designers, the Brazilian fashion label Issa.
Noon By Noor, owned by Shaikha Noor bint Rashid Al Khalifa and Shaikha Haya bint Mohammed Al Khalifa, was the first fashion label in the GCC to take part in the event.
The 'B-town' hunk was in Dubai last week to unveil his charity fashion label 'Being Human'.
Summary: Tinie Tempah has spoken about his fashion label Disturbing London at its party at Selfridges on Saturday night.
During this time, she had the opportunity to work alongside big brands such as professional hair care experts BaByliss PRO and high street fashion label Hobbs London Ltd.
It was the latest in a series of JD acquisitions, including the street wear fashion label Fenchurch, which it bought out of administration for just under pounds 1.
THE John Galliano fashion label is dropping a plan for a catwalk show in Paris Fashion Week and will just host a simple presentation of its latest collection.
In Post Life Return of the Biba fashion label, how to build a Roman villa, and an interview with comedian Richard Herring In Post Property A grand Grade II-listed Georgian home filled with happy memories for its former owners In countries that truly celebrate food, as opposed to deifying it, food is part of birminghampost.