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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
I hadn't seen anybody model them before so it was really exciting to see them coming down the runway," said Camilla, who dreams of designing for a major fashion label.
Staber Industries entered fashion label licensing with its new line of Karen Neuberger laundry care.
3i currently holds a stake in global fashion label, Gant, and previously had holdings in Ben Sherman.
The nation Jakob Dylan inhabits, by contrast, is one in which revolution is a fashion label, teenagers are a market force, and musicians align themselves with record executives against supporters of free, online music delivery systems.
Donatella Versace, who now heads her brother's fashion label, said she has been able to make her own mark as a designer while continuing her brother's legacy.
The company, which is the master franchisee for coffee-shop chain Second Cup and Finnish fashion label Marimekko in the Middle East, is looking to introduce its own women's and men's fashion labels in Dubai first, followed by international markets.
Leading the way is fashion label Herschel, with a contemporary makeover of vintage mountaineering equipment.
MORE than a quarter of women in the UK are depressed about their body-shape, a survey by fashion label Marisota reveals.
New York, May 03 ( ANI ): Top model Gisele Bundchen has signed up as the latest face of the Swedish fast fashion label, H 'n' M.
Before launching her own fashion label, she worked for leading names in the industry such as Matthew Williamson and Browns, as well as completing a number of freelance projects.
While the fashion label said the strong performance had continued in the second half of the year as its autumn range was well received, it said recent record temperatures had impacted sales.
THE owner of the Superdry fashion label shocked the City as it warned that stock supply problems would wipe millions of pounds off this year's profits.