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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
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a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Based in Los Angeles, California, The MRLA fashion label makes clothes in an advanced manufacturing facility with quick processing time to satisfy the needs of customers around the world.
Speaking to 7DAYS, Khan said: "All fashion labels are about looking good, Being Human is also about doing good."
Summary: Tinie Tempah has spoken about his fashion label Disturbing London at its party at Selfridges on Saturday night.
During this time, she had the opportunity to work alongside big brands such as professional hair care experts BaByliss PRO and high street fashion label Hobbs London Ltd.
Winoker Realty announced that Buffalo Holdings, Inc., the corporate parent of fashion label Buffalo David Bitton, has expanded its U.S.
It was the latest in a series of JD acquisitions, including the street wear fashion label Fenchurch, which it bought out of administration for just under pounds 1.5m in March.
THE John Galliano fashion label is dropping a plan for a catwalk show in Paris Fashion Week and will just host a simple presentation of its latest collection.
In Post Life Return of the Biba fashion label, how to build a Roman villa, and an interview with comedian Richard Herring In Post Property A grand Grade II-listed Georgian home filled with happy memories for its former owners In countries that truly celebrate food, as opposed to deifying it, food is part of '' community life Richard McComb, page 29 The Birmingham Post can keep you up to date with its online daily news through an email alert, sent direct to your inbox every morning.
THE fashion label Zara launched in India this fortnight, and if the response to it is anything to go by -- long queues awaited the store not just on the opening day, but the entire week -- it reaffirms the general view that it is high street fashion that is really the future for labels in India.
GlobeCast and production company Nineteen Fifteen delivered British fashion label Burberry's Autumn/Winter 2010/11 women's wear show live to parties in Paris, New York, Tokyo and Dubai during London Fashion Week in February.
Vieri's fashion label Sweet Years last week launched a new range of limited edition Akuel Blues condoms.