FUD Factor


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FUD Factor

In sales, hesitancy that a potential customer feels due to fear, uncertainty, and/or doubt. A capable salesperson convinces the customer to overcome the FUD factor and buy the product anyway.
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References in periodicals archive ?
This is what author Ginita Wall, CPA, CFR calls "the FUD Factor." Some women fear money will make them bad people.
Such vagueness, says a local lawyer familiar with new-age management, is called "the FUD factor, controlling people using fear, uncertainty and doubt."