Everyday Low Pricing

Everyday Low Pricing

A pricing strategy in which a retail store consistently carries low prices and rarely holds sales promotions in which it lowers prices temporarily. Everyday low pricing is intended to promote customer loyalty so buyers persistently shop at a store because they know prices will always be low. Everyday low pricing also means a retailer spends less in advertising. Everyday low pricing stores may have higher sales than hi-low pricing stores, but may also experience lower profits.
References in periodicals archive ?
The evolution of retailers' attitudes will be another important factor in the ultimate success of everyday low pricing.
EVERYDAY LOW PRICING is a new marketing strategy that retailers of all types are embracing with fervor.
From a management perspective, everyday low pricing means labor savings because of reduced marking and remarking of price tags, and fewer stock shortages on the promotional items.