Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.

References in periodicals archive ?

CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: Christchurch, New Zealand.

ON THE GRAPEVINE: We asked [...]

Nic .Whelan, appointed to the Events Marketing Solutions board of directors

Increasing success sees Nic join EMS board

Focusing on events marketing and publicity, weena&associates aims to help businesses better manage their events by providing services that are personalized and customer-focused.

New Business Makes Your Next Event Less Stressful

Made will be rebuilding the website from scratch, capitalising on its experience in digital events marketing.

Made Media agency gets booking to give arts centre's website a modern look

REGISTRATION is underway for the Nescafe Basketball Jamboree to be organised by Guirgisco Events Marketing on December 14 and 15 as part of the Bahrain National Day celebrations.

Basketball jamboree set

For information on exhibit, sponsorship and advertising opportunities, please contact Brenda Newkirk, Manager, Exhibits & Events Marketing, at bnewkirk@fei.org or 973.765.1054.

Upcoming conferences

Among the categories for which it was recognized are brochure/booklet, newspaper advertising, total marketing/advertising program, and special events marketing.

Classic Residence, RSL win marketing awards

The integrated marketing communication strategy included media relations, special events marketing, publications and advertising.

Developing a 21st century corporate image

"It's a nice way to thank someone for their time," says Barrie Switzen, a New York City-based special events marketing consultant who considers sending follow-up notes to be as crucial as her networking encounters themselves.

Remember the little things...

CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: We are so lucky to have a free NHS and good police force in this country and both professions work extremely diligently despite the public funding cuts.

ON THE GRAPEVINE: We asked Glyndwr University: Do you think there is a need for more doctors and police officers in the UK?

CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: I really like the first day of term and graduation day.

ON THE GRAPEVINE: We asked [...]

CORA THORNE: conference and events marketing coordinator: I've always thought it would be lovely to be a historical novelist - travelling and meeting people to research the topic then writing the novel overlooking a county garden using a vintage typewriter!