Events Marketing

Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.
References in periodicals archive ?
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: Christchurch, New Zealand.
REGISTRATION is underway for the Nescafe Basketball Jamboree to be organised by Guirgisco Events Marketing on December 14 and 15 as part of the Bahrain National Day celebrations.
For registration and further information, contact Lim on 39648465, Quinto on 39713607 or Guirgisco Events Marketing office on 17714757.
For information on exhibit, sponsorship and advertising opportunities, please contact Brenda Newkirk, Manager, Exhibits & Events Marketing, at bnewkirk@fei.
com/reports/c87024) has announced the addition of Sports Events Marketing in the United States 2008 to their offering.
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: I really like the first day of term and graduation day.
KATIE DUTTON, CONFERENCE AND EVENTS MARKETING COORDINATOR: I love Wales Comic Con - it's been great to watch a local event that started so small grow into what is now a two-day event that attracts people from all over the world.
The strength of the BPA name among corporate marketing management will be a strong competitive plus for all sectors of the exhibition and events marketing industry.
CORA THORNE: conference and events marketing coordinator: I've always thought it would be lovely to be a historical novelist - travelling and meeting people to research the topic then writing the novel overlooking a county garden using a vintage typewriter
The EA Sports Maui Invitational is produced by KemperLesnik Communications' Sports & Events Marketing Group for Chaminade University.
KMG (BNND) will combine the Kaleidoscope companies, SeaGull Entertainment and Celebrity Showcase into three integrated division for entertainment, sports and home shopping, a synergy that it expects to leverage to grow its sports, entertainment and special events marketing which includes the production and distribution of live action and animated TV series, live events and home videos, while developing a key presence in transaction/direct marketing programming.