Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.

References in periodicals archive ?

CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: Christchurch, New Zealand.

ON THE GRAPEVINE: We asked [...]

REGISTRATION is underway for the Nescafe Basketball Jamboree to be organised by Guirgisco Events Marketing on December 14 and 15 as part of the Bahrain National Day celebrations.

For registration and further information, contact Lim on 39648465, Quinto on 39713607 or Guirgisco Events Marketing office on 17714757.

Basketball jamboree set

For information on exhibit, sponsorship and advertising opportunities, please contact Brenda Newkirk, Manager, Exhibits & Events Marketing, at bnewkirk@fei.

Upcoming conferences

com/reports/c87024) has announced the addition of Sports Events Marketing in the United States 2008 to their offering.

Sports Event Marketing in the US has Focused too Heavily on Attracting Serious Sports Fans Ignoring the More Casual Potential Customer

CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: I really like the first day of term and graduation day.

KATIE DUTTON, CONFERENCE AND EVENTS MARKETING COORDINATOR: I love Wales Comic Con - it's been great to watch a local event that started so small grow into what is now a two-day event that attracts people from all over the world.

ON THE GRAPEVINE: We asked [...]

The strength of the BPA name among corporate marketing management will be a strong competitive plus for all sectors of the exhibition and events marketing industry.

BPA Worldwide Events and Exhibit Surveys, Inc. Launch Co-Branded Attendee Audit/Research Offering; ``Event Insights'' Package Offers B-to-B and Consumer Event Producers Powerful, Comprehensive Marketing Tool

CORA THORNE: conference and events marketing coordinator: I've always thought it would be lovely to be a historical novelist - travelling and meeting people to research the topic then writing the novel overlooking a county garden using a vintage typewriter

ON THE GRAPEVINE: We asked at Glyndwr University: What is your dream job?

OTC:KDSC) has joined forces with Innovative Events Marketing of St.

KidSational to Increase Brand Awareness and Nationwide Sales by Partnering with Innovative Events Marketing

The EA Sports Maui Invitational is produced by KemperLesnik Communications' Sports & Events Marketing Group for Chaminade University.

EA SPORTS Scores Title Sponsorship of Maui Invitational Basketball Tournament

KMG (BNND) will combine the Kaleidoscope companies, SeaGull Entertainment and Celebrity Showcase into three integrated division for entertainment, sports and home shopping, a synergy that it expects to leverage to grow its sports, entertainment and special events marketing which includes the production and distribution of live action and animated TV series, live events and home videos, while developing a key presence in transaction/direct marketing programming.