Events Marketing

Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.
References in periodicals archive ?
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: Christchurch, New Zealand.
REGISTRATION is underway for the Nescafe Basketball Jamboree to be organised by Guirgisco Events Marketing on December 14 and 15 as part of the Bahrain National Day celebrations.
For registration and further information, contact Lim on 39648465, Quinto on 39713607 or Guirgisco Events Marketing office on 17714757.
For information on exhibit, sponsorship and advertising opportunities, please contact Brenda Newkirk, Manager, Exhibits & Events Marketing, at bnewkirk@fei.
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: I really like the first day of term and graduation day.
KATIE DUTTON, CONFERENCE AND EVENTS MARKETING COORDINATOR: I love Wales Comic Con - it's been great to watch a local event that started so small grow into what is now a two-day event that attracts people from all over the world.
CORA THORNE: conference and events marketing coordinator: I've always thought it would be lovely to be a historical novelist - travelling and meeting people to research the topic then writing the novel overlooking a county garden using a vintage typewriter