Events Marketing

Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.
References in periodicals archive ?
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: Christchurch, New Zealand.
Nic .Whelan, appointed to the Events Marketing Solutions board of directors
Focusing on events marketing and publicity, weena&associates aims to help businesses better manage their events by providing services that are personalized and customer-focused.
Made will be rebuilding the website from scratch, capitalising on its experience in digital events marketing.
REGISTRATION is underway for the Nescafe Basketball Jamboree to be organised by Guirgisco Events Marketing on December 14 and 15 as part of the Bahrain National Day celebrations.
For information on exhibit, sponsorship and advertising opportunities, please contact Brenda Newkirk, Manager, Exhibits & Events Marketing, at bnewkirk@fei.org or 973.765.1054.
Among the categories for which it was recognized are brochure/booklet, newspaper advertising, total marketing/advertising program, and special events marketing.
The integrated marketing communication strategy included media relations, special events marketing, publications and advertising.
"It's a nice way to thank someone for their time," says Barrie Switzen, a New York City-based special events marketing consultant who considers sending follow-up notes to be as crucial as her networking encounters themselves.
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: We are so lucky to have a free NHS and good police force in this country and both professions work extremely diligently despite the public funding cuts.
CORA THORNE, CONFERENCE AND EVENTS MARKETING COORDINATOR: I really like the first day of term and graduation day.
CORA THORNE: conference and events marketing coordinator: I've always thought it would be lovely to be a historical novelist - travelling and meeting people to research the topic then writing the novel overlooking a county garden using a vintage typewriter!