Events Marketing

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Events Marketing

A form of marketing in which one holds one or more events to promote a product or company. For example, one may have an open house to entice people to come to a new dental office. Likewise, one may hold a seminar demonstrating a new product at a hotel. Events marketing can be expensive and one generally does not immediately reach people who do not come to an event.
References in periodicals archive ?
The title is described as the first magazine devoted exclusively to case studies on the b2b segment of the event marketing industry.
This makes the second such honor for TEK this year, having already been named the winner in the /'large Office" category of the 25th Annual Interiors Awards Competition for its unique, 35,000 square foot office design for event marketing firm, US Concepts.
Hensler aims to bridge the gap between social media and event marketing to create the ultimate brand experience.
Contract award: case number: performance and management of music artists and bands for the central exhibition and event marketing of the bundeswehr
(New York), an executive events company, to launch the Ziff Davis Event Marketing Group, a new business unit that will develop events for the business and technology communities.
Meeks is responsible for guiding all marketing initiatives, including advertising, public relations, event marketing, direct marketing and the growing ERA marketing presence on the World Wide Web.
The business includes event management services provider Good News Productions AG, concert promoters Starclick Entertainment AG and EM Event Marketing AG, production planning firm Fortissimo AG as well as Venue Consulting AG.
Chosen as among the “Best of the Best” for both marketing clarity and best exhibit staff is a show-stopping display designed by Skyline Genesis Event Marketing for Nestle Waters of North America.
Participants can contribute to the conversation by tweeting their own questions, examples, or advice regarding event marketing on Twitter, and can also follow others' insights by searching the #DigitalChat hashtag.
19 September 2011 - UK communications and event marketing firm Motivcom (LON:MCM) said today that its subsidiary Zibrant had wrapped up the acquisition of conference and event marketing specialist Goldserve for GBP1.5m (USD2.4m/EUR1.7m) in cash plus additional payments.
Milwaukee, WI, June 23, 2012 --(PR.com)-- TSMGI (The Specialized Marketing Group, Inc.), a leading national and international sports, promotional and event marketing agency will be operating the event merchandise store for the 2012 Summerfest Rock 'n Sole Run.
Grupul Publicis Communications Services Bucharest, founded in 1994, focuses on advertising, branding, strategy, production, sales promotions and event marketing, among others.