Enduring Purpose

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Enduring Purpose

A statement of principles, beliefs, and/or goals to guide a company in the conduct of its business. See also: Mission Statement.
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References in periodicals archive ?
And the reason for such success is because God continues to bless those who use their gifts wisely for enduring purposes.
So the challenge we face is to keep alert to the compelling new possibilities that are coming our way, while at the same time remaining clearly focused on our enduring purposes and principles.
There is virtually no topic more sacroscant, more exquisitely sensitive, and more certain to cause bureaucratic conflict than to attempt to realign military service roles and missions - those broad and enduring purposes set by law and the tasks which flow from those purposes as assigned by the National Command Authority (i.e., the President and the Secretary of Defense).