Enduring Purpose

Enduring Purpose

A statement of principles, beliefs, and/or goals to guide a company in the conduct of its business. See also: Mission Statement.
References in periodicals archive ?
To strike a balance between the enduring purpose of a brand and the more immediate role it plays in people's lives; and between short-term optimisation and long-term strategy- setting.
The CBRN taxonomy established a role that defines the broad and enduring purpose for which the Corps was established.
Our community is more focused on social events with minimal impact on solid and enduring purpose of representation.
The Strategic Concept is an official document that outlines NATO's enduring purpose and nature and its fundamental security tasks.
'They will want enduring purpose and they will want Gleneagles to be remembered for what it achieves over a long period of time.
"We want to get some big decision out of the Gleneagles summit, that people can say 'look, what we have done has some enduring purpose, it's going to change the world, it is going to make it better'.
"This is the work that drives us on, this is the vision that gives enduring purpose to what we do, this is the task our party wants to continue."
Careful timings that you make with a modest telescope on June 8th can serve an enduring purpose by helping to clarify the interpretation of timings made in past centuries.
Elementary teacher that I am, my private hell is now the classroom, where I often no longer believe there is any enduring purpose to my teaching.
Support of a political system of constitutional democracy that works has been an enduring purpose of American public administration.
The Strategic Concept is an official document that outlines NATO?s enduring purpose and nature and its fundamental security tasks.
And the reason for such success is because God continues to bless those who use their gifts wisely for enduring purposes.