media

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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Q: What is the scope of the electronic media regulation?
The Council cautioned, however, that all electronic media activities, whether covered by the provisions of the regulations or not, are necessarily subject to the principles and standards of governing media content in the country.
Ali (2013) describes significance of electronic media regarding remaking of lifestyle and encouragement of international culture.
She also congratulated the winners of the Electronic Media Awards in different categories, wishing all the success for the forum's organisers and participants.
Fadlallah, a Hezbollah official, said the committee had put some legal controls on electronic media.
Comment: The relationship of children's amount of exposure to electronic media and their quality of sleep isn't surprising.
Therefore, if damage to property (including electronic media and records) occurs and you cannot resume business on a timely basis because of loss to your electronic media and records, you will only be able to seek coverage under your business income form for a period of 60 days from the date of the direct damage loss or until the date that the other property (property other than electronic media and records) that was damaged or destroyed is repaired or replaced--whichever is the longer period of time.
Is there not something pathetic, for example, in the attention lavished on the Star Trek phenomenon (which has its ultimate origins in the electronic media field) among large numbers of young people today?
7001(c)), you may provide the written disclosures required by paragraphs (a) and (b) of this section through electronic media instead of on paper, if the consumer affirmatively consents to receiving the disclosures electronically and if the disclosures are provided in a format that the consumer may retain or obtain later, for example, by printing or storing electronically (such as by downloading).
Libraries, though they will be radically affected by electronic media, will continue to be needed and the buildings in which they are housed will keep on evolving so that they can cater for ever more diverse societies.
Many of the issues around electronic media don't simply "circumvent" market arbitration; they threaten the very apparatus sustaining that "imperfect" system.

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