media

(redirected from Electronic media)
Also found in: Dictionary, Medical, Acronyms, Encyclopedia, Wikipedia.
Related to Electronic media: print media

media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
The Electronic Media Regulations seek - first and foremost - to help the UAE media sector remain on top of the rapid developments in the electronic media sector, in addition to enriching and organising digital content.
Al Mansouri said the new guidelines seek to enhance the contribution of electronic media to the wider publishing industry, providing legal protection for the outlets and enhancing their competitiveness, all in an effort to increase advertising spend and spur the sector's growth as a whole.
The Council cautioned, however, that all electronic media activities, whether covered by the provisions of the regulations or not, are necessarily subject to the principles and standards of governing media content in the country.
Taking into due consideration the rules of other laws; any person who wishes to establish or operate any of the electronic websites or electronic media outlets is obliged to obtain the requisite license from the Ministry of Information.
Key Words: Electronic Media, Visually Impaired, Socialization, Students
He said in the recent past after the Hamid Mir issue, there was a healthy debate on the electronic media code of conduct and the prime minister had formed a committee, however, no fruitful result was made public.
For the immediate and efficient information delivery electronic media can play a vital role.
He highlighted the importance of the network of electronic media outlets in Syria given their special traits in terms of content, variety, functions and the volume and speed of information published.
There has been a cumulative investment of approximately $2.5 billion in the electronic media industry by March 2012, this was revealed by Pakistan Economic Survey 2011-12.
Summary: Parliament's Media and Telecommunications committee began discussions Monday on regulating electronic media as part of studying amendments to the media law.
IT NOW APPEARS THAT MANY OF OUR historic American cornerstones in printed news media (Newsweek, Time, etc.) are at or are near filing for Chapter 13 or at least Chapter 11 due to the advent of electronic media. We as a free society must treat this as a threat to our rights guaranteed by the First Amendment and its ability to protect a free, diverse, and unbiased press.
The Question: How does exposure to electronic media affect Israeli adolescent sleep patterns?

Full browser ?