Bolder M&A strategies, with greater execution risk -- cross-border acquisitions accounted for 38% of the value of all acquisitions by ECPMs versus 28% of the value of all acquisitions by other firms; ECPMs made four times as many hostile acquisitions as other firms
Faster deal completion -- 33% of all acquisitions and 33% of all divestments by ECPMs were slow to complete, versus 34% and 39% respectively for other firms
Back to School Surge - Education apps saw a surge in the eCPM
rate they paid publishers, rocketing from 82 cents to 97 cents in August.
Full graphical analysis of your earnings and expenses (sales, rebills, chargebacks, refunds, CTR, eCPM
Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM
equivalents) and revenue share models.
8 Billion in Video Spend by 2016 156Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 158Summary In-Banner Video Spend and eCPM
Analysis: 2013 159Summary In-Stream Video Spend and eCPM
Analysis: 2013 159Video Ad Trafficking Platforms: Inventory and Spend Growth 161Video Ad Trafficking Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM
Analysis 2008 - 2013 162Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013 164Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Total Inventory and In-Banner Video Share 2008 - 2013 165Video Ad Trafficking Tech Solutions Score $636.
Advertisers pay for measurable performance and publishers monetize with revenue generating and contextually relevant ad units offering high eCPMs
The report also looks at the fastest increasing and decreasing categories in eCPMs
, and ranks the top 20 countries by RTB spend.