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Cost per Thousand

In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.


See Certified Property Manager.

References in periodicals archive ?
Weather Surge: Weather is once again the leader on the eCPM Index, after being beaten by Education apps in August.
Nexage offers mobile publishers and developers a premium ad mediation solution that increases fill rates and eCPM while offering brand protection tools, integrated reporting dashboard, consolidated payments, and access to an experienced client services team.
Back to School Surge - Education apps saw a surge in the eCPM rate they paid publishers, rocketing from 82 cents to 97 cents in August.
Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models.
That comprehensive ad inventory facilitates higher conversions for advertisers, who can reach a vast mobile audience with a single touch point, while publishers can experience high eCPM and also access a large, accurate database in one location.
mobi, iterated, "Vserv's AdWrapper[TM] - World's simplest Ad integration - makes Global ad-earnings possible from day 1 for games & apps with over 90% fill rate garnering $ 5 eCPM.
9% of total inventory, often priced on a performance, or CPC basis (or eCPM equivalent), generating 18% of total billed mobile media.