Eat Your Own Dog Food

(redirected from Eating Your Own Dog Food)
Also found in: Wikipedia.

Eat Your Own Dog Food

Slang; to use one's company's own products. For example, an employee at Pepsi eats his own dog food when he refuses to buy or drink Coca Cola for any reason whatsoever and only drinks Pepsi products. Most of the time, however, the term refers to companies that use their own products in their operations. For instance, an internet service provider may use its own network to connect its own computers to the internet. This term became popular in the 1990s.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
In my many years of consulting for many companies-both within and outside of Nigeria, the picture I just painted has happened over and again, because eating your own dog food is not always pleasant.
In what is called 'eating your own dog food,' Microsoft employees use test versions of all the products on a daily basis long before they came out.
Eating your own dog food. I'm sure you can think of a few yourselves.
The expression "eating your own dog food" dates back to the dot-com days when companies proved the value of their new technology by adopting it for their own operations.
They start testing the product early, first by using it in-house ("eating your own dog food" as the marketing guys like to say), then in controlled settings outside the firm.