Earned Rate

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Earned Rate

A reduced amount of money per advertisement that an advertiser pays in exchange for high volume. For example, if an advertiser agrees to purchase 30 seconds of time every commercial break for an extended period, that advertiser may be eligible for an earned rate.
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However, when [alpha] = 1 increasing return to scale) or 2 (constant returns to scale), the earned rates of return under linear price are not greater than those under perfect price discrimination.