Early Fringe

Early Fringe

In television broadcasting, the late afternoon and early evening. The early fringe has fewer viewers than prime time, but the audience consists of similar demographics. As a result, some advertisers who wish to appeal to prime time audiences (that is, families) may air commercials during the early fringe because it is less expensive.
References in periodicals archive ?
Debmar-Mercury's "Family Feud," which airs predominantly in daytime and early fringe, is continuing its ratings rise, adding 11% for a 3.
He eventually applied to drama school and gained experience in writer and director Mike Leigh's early fringe theatre plays in London.
The BVS early-fringe daypart definition includes three MMG dayparts: early fringe (4:00-7:30 p.
From being on the early fringe of basketball oblivion, the Saugus High boys' basketball team has earned entry into basketball heaven.
The full market coverage is set for time slots in all part of the day except overnight including early fringe and prime time, said Holcomb.
Oprah and Donahue are still in early fringe while Regis & Kathie Lee have pretty much taken over the morning time.
There are still some time periods worth producing for--late afternoon, early fringe and access, in particular.
Ads will run during prime time and early fringe time, he added, with the exact number of impressions to be determined in September.
New shows will go into early fringe timeslots (traditionally, 4 to 7 p.