Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
HearRight Volume Control Ear Plugs are said to be uniquely designed with volume control knobs that open and close the pneumatic chamber to regulate the level of sound protection (controlled attenuation).
"Most convenient ear plugs reduce all sound, thereby interfering with sounds you need to hear --like speech, for safety,"
Hearos has made significant investments in its new North American manufacturing facility, which is capable of producing 200 million pairs of foam ear plugs annually.
Should an earplug or part of an ear plug or the connective cord become lost in the workplace and get into the food process it will be identified by a metal detector or an X-ray detection system as the products pass through.
"We're really excited and proud that Hearos now offers prime USA ear plug manufacturing innovations," states Pick.
Even though we're in the ear plug business, WE LISTEN to category managers and interact with our 12,000 Facebook fans (the highest of any ear plug supplier).
In 1995 the company introduced EarPlanes, an ear plug with a patented ceramic filter designed to slow the flow of air into the ear chamber, eliminating sudden pressure changes that result in pain and other discomfort.
A multicolored ear plug specially designed for sleeping, studying or activities that require concentration.