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- part of a total population that can be analysed to make inferences about the whole population (see SAMPLING).
- a small amount of raw material or finished product whose quality or performance can be tested as a guide to the quality or performance of a whole batch of material or product (see QUALITY CONTROL, ACCEPTANCE SAMPLING).
- a small trial pack of a product or brand which is used to encourage buyers to try it out (see SALES PROMOTION).
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson