Everyday Low Pricing

(redirected from EDLP)
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Everyday Low Pricing

A pricing strategy in which a retail store consistently carries low prices and rarely holds sales promotions in which it lowers prices temporarily. Everyday low pricing is intended to promote customer loyalty so buyers persistently shop at a store because they know prices will always be low. Everyday low pricing also means a retailer spends less in advertising. Everyday low pricing stores may have higher sales than hi-low pricing stores, but may also experience lower profits.
References in periodicals archive ?
If Walgreens intends to reconfigure itself to achieve this goal, it must reevaluate its pricing strategy to be more competitive with EDLP retailers and find a way to simplify the complexities of health care for its shoppers.
Walmart intends to launch 300 new products of its own brand this year to support its EDLP policy.
In addition, both manufacturers and retailers still are attempting to understand the range of implications associated with curtailing these consumer-oriented sales promotions in favor of everyday low pricing (EDLP) strategies (Towers, 2002; Verdisco, 2002).
We are not going down the EDLP - every day low pricing - route.'
Within a channel, prices vary as a result of retailers' pricing and promotion strategies, such as EDLP or hi-lo,(*) double-couponing (the process by which a retailer offers to double the face value of a manufacturer's coupon for shoppers in its stores), and loyalty cards.
Typically, retailers are faced with two alternative pricing policies, an Everyday Low Pricing (EDLP) policy or a High-Low Pricing (HLP) policy.
Instead, the manufacturer prices the product consistently at an every-day-low-price (EDLP), and retailers receive a set amount of funds for implementing promotions.
Under the Enterprise Development and Loan Program (EDLP) memorandum of understanding, the DTI and OWWA will jointly implement convergent programs, projects and services for overseas Filipino workers (OFWs) and their families who intend to set up their own micro, small or medium sized enterprises (MSMEs).
"What is more, we lost a little bit of our muscle for reacting quickly, and we have strayed from executing some of our EDLP [everyday-low price] principles consistently," Foran said.
Today, Walmart is known as the world's largest everyday-low price provider of merchandise, but tomorrow it intends to transform itself into the world's largest EDLP health care provider.