Everyday Low Pricing

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Everyday Low Pricing

A pricing strategy in which a retail store consistently carries low prices and rarely holds sales promotions in which it lowers prices temporarily. Everyday low pricing is intended to promote customer loyalty so buyers persistently shop at a store because they know prices will always be low. Everyday low pricing also means a retailer spends less in advertising. Everyday low pricing stores may have higher sales than hi-low pricing stores, but may also experience lower profits.
References in periodicals archive ?
Section 2 outlines the theoretical approach of the study through a literature review that analyzes PMG and EDLP strategies and their impact on consumer behavior.
Walmart's EDLP strategy and reputation as a low-price leader can be considered a part of this.
The EDLP strategy can be seen clearly to communicate poorly with the consumer across the elements of the communication paradigm.
H1: Low involvement brands at stores with higher incidence of feature and display are expected to have lower regular price elasticity, regardless of whether they are EDLP stores or HLP stores, all else equal.
Among the many ways that Riesbeck's differentiates itself from competitors is an EDLP program for grocery; frozen foods, and dairy.
7% drop in same-store sales, he completed the retreat from EDLP, announcing that Penney would resume weekly sales.
This year we reaffirmed our commitment to our EDLP roots with our recent investment in lowering the price of everyday essentials.
At store level, we see EDLP and HiLo in about 50 percent of stores.
That's what our focus is at this conference - to introduce our EDLP program and discuss how our repackaging and advertising strategies will positively impact those retailers carrying Envi.
Growth was constrained by the poor performance of analgesics and cough, cold and allergy remedies, both which were subjected to the continued EDLP (every day low prices) policies of leading multiple grocers.
The Kantar report concludes that Walmart has returned to an emphasis on EDLP and maintains a widening price advantage over Target on that score.