Section 2 outlines the theoretical approach of the study through a literature review that analyzes PMG and EDLP
strategies and their impact on consumer behavior.
strategy and reputation as a low-price leader can be considered a part of this.
strategy can be seen clearly to communicate poorly with the consumer across the elements of the communication paradigm.
H1: Low involvement brands at stores with higher incidence of feature and display are expected to have lower regular price elasticity, regardless of whether they are EDLP
stores or HLP stores, all else equal.
2 million more per year in revenues than an EDLP
Among the many ways that Riesbeck's differentiates itself from competitors is an EDLP
program for grocery; frozen foods, and dairy.
7% drop in same-store sales, he completed the retreat from EDLP
, announcing that Penney would resume weekly sales.
This year we reaffirmed our commitment to our EDLP
roots with our recent investment in lowering the price of everyday essentials.
At store level, we see EDLP
and HiLo in about 50 percent of stores.
That's what our focus is at this conference - to introduce our EDLP
program and discuss how our repackaging and advertising strategies will positively impact those retailers carrying Envi.
Growth was constrained by the poor performance of analgesics and cough, cold and allergy remedies, both which were subjected to the continued EDLP
(every day low prices) policies of leading multiple grocers.
The Kantar report concludes that Walmart has returned to an emphasis on EDLP
and maintains a widening price advantage over Target on that score.