If Walgreens intends to reconfigure itself to achieve this goal, it must reevaluate its pricing strategy to be more competitive with EDLP
retailers and find a way to simplify the complexities of health care for its shoppers.
Walmart intends to launch 300 new products of its own brand this year to support its EDLP
In addition, both manufacturers and retailers still are attempting to understand the range of implications associated with curtailing these consumer-oriented sales promotions in favor of everyday low pricing (EDLP
) strategies (Towers, 2002; Verdisco, 2002).
We are not going down the EDLP
- every day low pricing - route.'
Within a channel, prices vary as a result of retailers' pricing and promotion strategies, such as EDLP
or hi-lo,(*) double-couponing (the process by which a retailer offers to double the face value of a manufacturer's coupon for shoppers in its stores), and loyalty cards.
Typically, retailers are faced with two alternative pricing policies, an Everyday Low Pricing (EDLP
) policy or a High-Low Pricing (HLP) policy.
Instead, the manufacturer prices the product consistently at an every-day-low-price (EDLP
), and retailers receive a set amount of funds for implementing promotions.
Under the Enterprise Development and Loan Program (EDLP
) memorandum of understanding, the DTI and OWWA will jointly implement convergent programs, projects and services for overseas Filipino workers (OFWs) and their families who intend to set up their own micro, small or medium sized enterprises (MSMEs).
"What is more, we lost a little bit of our muscle for reacting quickly, and we have strayed from executing some of our EDLP
[everyday-low price] principles consistently," Foran said.
Today, Walmart is known as the world's largest everyday-low price provider of merchandise, but tomorrow it intends to transform itself into the world's largest EDLP
health care provider.