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It was seen as a logical response to meet the challenges of EC92 and NAFTA, When APEC was first launched in 1989, it was ignored by the Europeans.
The characterization of the Euro-consumer after EC92 legislation is one example of this.
It is not at all coincidence that strengthened antitrust enforcement in Western Europe had to await the significant momentum toward a single EC market that the EC92 project provided.
The authors explain clearly the complex single market program and the impact of EC92 on competition, distribution, sales and marketing, pricing, product development, financing, cost control and information technology.
Now as we approach EC92 (the European Community) there is a proposed directive to ban tobacco ads throughout the entire European community.
We know that EC92 denotes an intent to wield more power via a cooperative effort of European member countries.
Nor, even in the face of EC92, does a unified European policy seem at hand.
that not only provides sustained returns, but also positions its holder to take advantage of the favorable economic climate that will likely follow EC92 and the eventual re-integration of the erstwhile communist bloc countries.
However, the advent of EC92 adds a level of uncertainty; specifically, whether the single market's standards will require U.
This does not mean easy pickings, however; most selling is done through European rep firms (of varying quality), and it is likely that if demand grows appreciably, profit pursuit and the regionalism of EC92 will lure European firms into the market.
Stateside, a number of factors came together - EC92 aside - to increase Europe's appeal: tax changes in real estate; nationwide overbuilding in almost all product types; lower yields; and high vacancy rates.
The majority of them had plans that were equivalent to EC92.
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