Application of the PLS-SEM Model to Taiwanese e-Banks Measures
The empirical data gained in this study were drawn from customers of 26 e-banks in Taiwan, and PLS-SEM was used as the primary analysis tool.
We dispatched 1,000 structured questionnaires to individuals with experience in 26 e-banks in Taiwan.
These limitations can be overcome in future studies by using samples from other countries, and by sampling customers from global and multinational e-banks. We have tried to ensure that the most appropriate measures were used for each variable in this research, but we have found that different results may be gained by using different measures (see, for example, Lee, Chu, & Chao, 2011).
The use of e-banks saves time compared to the use of traditional banks.
e-L3 I encourage friends and relatives to use e-banks.
e-L4 I consider e-banks my first choice for bank services.
e-L5 I will do more business with e-banks in the future.
The e-bank users in our study were predominantly male and under 30 years of age.
The individual e-bank user was asked to grade his or her level of agreement or disagreement with the statements on a scale of 1 to 5.
The e-bank operation (transaction or information search) is fast.
CT2 I trust the e-bank to keep my personal information safe.