Dual Income with No Kids

(redirected from Dual Employed No Kids)

Dual Income with No Kids

Also called DINKS. In marketing, a term for households with two adults, either a married couple or life partners, with no children. Usually both partners are employed but occasionally one partner brings home two incomes. They are important to marketers trying to sell luxury items such as vacations or expensive household items. Because DINKS tend to have large disposable incomes, marketers often target new technologies at them. Many DINKS ultimately have children and become, in marketing terms, DEWKS.
References in classic literature ?
They were thick and almost horizontal, emphasizing the depth of her eyes.
Sam spoke like a philosopher, emphasizing this--as if he had had a large experience in different sorts of worlds, and therefore had come to his conclusions advisedly.
Again, I listen to Miss Murdstone mumbling the responses, and emphasizing all the dread words with a cruel relish.
Or a rogue," said Agatha, emphasizing the suggestion by a glitter of her eyes and teeth, whilst her schoolfellows, rather disapproving of her freedom, stood stiffly dumb.
There was something in his manner of emphasizing the word "peculiar," which caused me to shudder, without knowing why.
Why, no, I can't say I am settling down," said Richard, strongly emphasizing "down," as if that expressed the difficulty, "because one can't settle down while this business remains in such an unsettled state.
The captain had worked himself up to such a frenzy of rage that he was fairly purple of face, and he shrieked the last words at the top of his voice, emphasizing his remarks by a loud thumping of the table with one huge fist, and shaking the other in Clayton's face.
My friend," said Aramis, emphasizing the word with a kind of disdainful familiarity, "what does Heaven do in order to substitute one king for another?
O-Tar had risen and was angrily emphasizing his words with heavy blows upon the table, dealt with a golden goblet.
The comely woman of whom I spoke was called So-ta, and she took such a lively interest in me that To-jo finally objected to her attentions, emphasizing his displeasure by knocking her down and kicking her into a corner of the cavern.
Later, at the piano, she played for him, and at him, aggressively, with the vague intent of emphasizing the impassableness of the gulf that separated them.
The referee, bending over him, began to count the seconds, emphasizing the passage of each second with a downward sweep of his right arm.
Full browser ?