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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
For both the service and hearing dog groups, repeated-measures ANOVAs revealed no significant main effect of time or group and no interaction of the two for either the Physical or Mental component (Table 5).
Over the next four days, seven different pedigree dog groups will be shown and judged, before Best in Group winners are chosen.
The Taoiseach's decision to nominate beauty therapist Celia Larkin to sit on the National Consumer Agency (NCA) interim board sparked outrage among opposition politicians and watch dog groups.