direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.

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References in periodicals archive ?

Direct-marketing revenue grew 20.3% to $165.6 million, fueled by acquisitions and offset in part by softness in the retail and insurance industries.

HARTE-HANKS EARNINGS UP

Don Jackson is chairman, JCG Group, Ltd., an international insurance and financial services direct-marketing consulting group.

Tackling call blockers: a decline in sales rates traced to the new Do Not Call law is expected to continue for at least a year for companies depending on the pre-existing business relationship exemption

For companies with direct-marketing expertise, or who have relationships with marketing organizations, an appropriately designed disability product can be an excellent source of revenue and profits.

10 ways to get into the game: individual disability-income products come in a variety of shapes and sizes, all of which can be profitable for insurers. (Life/Health: Disability)