direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
Direct-marketing revenue grew 20.3% to $165.6 million, fueled by acquisitions and offset in part by softness in the retail and insurance industries.
For companies with direct-marketing expertise, or who have relationships with marketing organizations, an appropriately designed disability product can be an excellent source of revenue and profits.

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