direct marketing(redirected from Direct-marketing)
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direct marketinga form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
direct marketingsee DIRECT SELLING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005