direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

direct marketing

see DIRECT SELLING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Direct-marketing revenue grew 20.3% to $165.6 million, fueled by acquisitions and offset in part by softness in the retail and insurance industries.
For companies with direct-marketing expertise, or who have relationships with marketing organizations, an appropriately designed disability product can be an excellent source of revenue and profits.

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