direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
Besides the prime focus on India, Qonnect Now will also feature news, trends and events of the direct selling industry in Asia Pacific and Middle East.
Developed by Alan Alpert, Supplier Chairman for the Direct Selling Association and CEO of Smart Office Solutions, DSR removes the guesswork for direct selling companies, pairing them with vendors that are reliable and trustworthy.
In its recent report titled 'Direct Selling and Communities in the Internet Age,' Euromonitor reveals that because the direct selling business model has a 'personable nature,' the worldwide growth of the internet, and with it, online retail, 'has not stopped direct sellers yet, nor is it predicted to.
He congratulated the direct selling industry for the efforts that they are putting in towards building the national economy and said that the sector is a major contributor towards the Indian growth story and promised to support the industry in addressing the hindrances and bottlenecks in due course of time.
The norms provided for direct selling companies for setting up a Grievance Redressal Committee to attend to consumer complaints that will necessarily have to carry a unique number through which they can be tracked.
Any direct selling entity conducting direct selling activities shall submit an undertaking to the Department of Consumer Affairs within 90 days, stating that it is in compliance with these guidelines and shall also provide details of its incorporation.
There are so many areas that direct selling covers - from arts and crafts, beauty and books to education and training, jewellery and travel.
Choose complementary jobs There are so many areas that direct selling covers - from arts and crafts, beauty and books to education and training, jewellery and travel.
Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.
Direct selling is predicted to decline marginally over the forecast period in average value terms at constant 2015 prices.
Herbalife International Netherlands remained the leading player in direct selling up to 2014, although it lost significant value share in recent years.
Direct selling means the marketing of consumer products/services directly to the consumers generally in their homes or homes of others, at their workplace and other places away from permanent retail locations, usually through explanation or demonstration of the products by a direct seller.

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