direct response advertising

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direct response advertising

ADVERTISING which solicits a direct response from the consumer by phone or coupon.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Downs, vice president, direct response marketing, said the $30 million was a projection based on if they had continued to not mail.
Huling is one of the industry's top copywriters, specializing in direct response marketing for mailing programs, radio, television, e-mail, and internet marketing.
Social media, direct response marketing and the Internet all provide great sources of information.
The firm specializes in digital media, brand marketing, diversity communications, direct response marketing and employee communications.Website: www.westcarygroup.com.
Delivery Agent, which operates websites for a variety of cable networks, sports organizations, and others, pays a 7.5% royalty to As Seen On TV, Inc., the direct response marketing company headed by infomercial king and Shark Tank judge Kevin Harrington.
This makes direct response marketing increasingly important.
Before PIDI, Victoria was the Manager of Direct Response Marketing at PPFA, where she was responsible for the daily management of a $30 million direct response fundraising program.
Atlantic Coast Media Group was founded in 2005 by Andrew Surwilo and Thomas Shipley, two direct response marketing professionals with over 30 years of combined experience in product development, direct marketing and managing innovative and successful on-line and off-line marketing and media campaigns.
GR Match is an affiliate of Guthy-Renker LLC, one of the largest and most respected direct response marketing companies in the world.
Take 5 Solutions, LLC is an integrated direct response marketing company and data compiler, providing a comprehensive array of services and marketing solutions under one roof.
These types of offers are called direct response marketing and are not focused on increasing your brand recognition instead they are focused on getting a response.
develops, acquires, markets and distributes specialty "quality of life" enhancement products and general merchandise to the public via direct response marketing, direct marketing and eventually mass retail/wholesale distributors.