direct response advertising

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direct response advertising

ADVERTISING which solicits a direct response from the consumer by phone or coupon.
References in periodicals archive ?
The Direct Response Marketing Alliance (DRMA) Spotlight appears monthly in Response Magazine.
Response CRM's development team has worked diligently over the past few months building a system that integrates BriteVerify's ecommerce solutions, creating a robust, multi-channel marketing software, allowing its direct response marketing clients the ability to validate prospect data segments in real time.
His unique ability to mesh digital, direct response marketing and loyalty-affinity programs in order to penetrate markets are enormously beneficial to our clients as we continually help them build solid bases of loyal customers and donors.
com), digital edition (Response Digital) weekly E-newsletter (Response This Week), tradeshow (Response Expo), and Direct Response Marketing Alliance (DRMA), provide targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print.
Blackbaud has been moving into the area of direct response marketing and the acquisition of Target is a major step in that move as we add their best-of-breed solutions and over 15 years of sales, service and process domain expertise to our own.
I have always had a strong affinity for the direct response marketing business and I see tremendous leverage in MFC's business model, both vertically and horizontally.
Due to Adsouth's experience and expertise in direct response marketing, Genco is positioned to differentiate itself compared to its competitors and continue to expand.
which has offices in New York and Los Angeles, is a direct response marketing, distribution and branding company.
MFC or the Company), MFC became a direct response marketing, distribution and branding company.
In addition to its work with leading direct response marketing companies, Mercury Media has also partnered with a wide variety of Fortune 1000 clients for their initial foray into direct response media, serving as a guide throughout the entire process.
The subsidiary marketing strategy is based on a traditional Direct Response marketing matrix and to date has invested $40,000 in advertising expenditures, which calculates to the effective rate of a $33 cost per lead.
The newly formed InfoUSA business unit has broadened client offerings to better serve current and future clients with the most up-to-date and comprehensive online direct response marketing solutions available in the marketplace.