direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

direct marketing

see DIRECT SELLING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Global Direct Marketing Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities.
Diamond Marketing Solutions Direct Marketing Services
Its Middle East and North Africa group, Acxiom MENA, was created in September 2009 through the acquisition of the region's fastest growing marketing entity, Direct Marketing Services (DMS), and has asserted its position as the leading marketing services provider for the region's biggest companies and brand names.
Hamidaddin is also the founder of Direct Marketing Services (DMS), which was recently acquired by Acxiom, a leader in interactive marketing and infrastructure management.- TradeArabia News Service
do something positive for the environment and give our company and our clients a chance to replenish some of the resources we are using," says Caitlyn Boyle of Creative Automation, a direct marketing services company.
NORDIC BUSINESS REPORT-3 June 2008-PAR AB and Infodata Direct AB merge to create leading Nordic direct marketing services company(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
VoiceLog, a provider of third-party verification services, and direct marketing services provider First Marketing have announced the availability of the e-Kit, an electronic welcome program designed to give communications service providers, competitive utility companies and others the ability to communicate with new customers immediately following the completion of third-party verification.
"We are already one of the biggest suppliers of integrated direct marketing services and we plan to become the same in newspaper printing through our unique outsourcing model.
AirTran Airways, a subsidiary of AirTran Holdings Inc (NYSE: AAI), has partnered with AEGON Direct Marketing Services Inc.
Marilyn Carp is president and chief executive officer of AEGON Direct Marketing Services Inc.
Billerica, Massachusetts-based Trillium, which operates as a division of direct marketing services firm Harte-Hanks Inc, claims to be the first data quality vendor to offer universal connectivity to any J2EE-compliant web application server.
The new service complements the established telemarketing and direct marketing services that EMS provides for scholarly and professional publishers.

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