direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
Today, the company is one of the nation's top providers of comprehensive direct marketing services, including prepress, print and personalization, lettershop, commingling and postal optimization, database management, telemarketing, response, and fulfillment.
We intend to be a Tier I supplier in integrating both online and offline direct marketing services," Ortiz said, indicating that at least one strategic initiative will soon be announced that will significantly bolster the company's database management services.
Direct Group provides a full suite of direct marketing services from prepress, print and personalization through lettershop, commingling and mail to telemarketing, response and fulfillment through long-term partnerships with world-class customers throughout the United States.
The continued growth of direct marketing services and the shift to more targeted and personalized campaigns will fuel greater consolidation through acquisition by both public and private equity firms," noted co-founder Michael Petsky.
As its name suggests, AEGON Direct Marketing Services, Inc.
SAS is the clear choice to bring together our operational and analytics environment on a platform that will allow our marketing efforts at AEGON Direct Marketing Services, Inc.

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