artegic will be demonstrating how marketers can use the DPCA method to develop best-in-class capabilities in the four fields of action for their digital
dialogue marketing at dmexco at Stand A-040 in hall 6.
They discuss digital marketing for affinity marketing; the role of social media in
dialogue marketing and management as a local area marketing technique in franchises; the effect of user-generated content on perceived customer value; customer relationship management and social media tools, focusing on Facebook; social media as a strategic decision making tool; the role of social media in online service failure and recovery strategy; new media and stakeholder voice amplification for stakeholder engagement in the Nigerian petroleum industry; mobile marketing; social media marketing and brand management in global marketing; using social media marketing for competitive advantage; search engine marketing; and social media and customer retention in the luxury beauty industry.
| FG50 Fastest Growing Firm in Manufacturing and Engineering, sponsored by
Dialogue Marketing, the Village Bakery based in Wrexham.
The dmexco 2013 is doing justice to its ongoing growth and continuing internationalisation by winning over strong partners from a wide range of industry branches: For example, the dmexco is presenting Neolane, the leading software manufacturer for
dialogue marketing, as its first official main sponsor for all areas of the must-attend event of the global digital business.
We've expanded into public relations,
dialogue marketing, interactive and event planning.
Palmer Hargreaves Mint has appointed Kate Deans from the Forward direct marketing agency, London, to spearhead a new drive in customer relationship management and
dialogue marketing.
ELAINE[R] is the award-winning next-generation digital marketing suite for impressive digital cross-channel
dialogue marketing in real-time.
Categories in this year's awards cover the fastest growing firms in the retail and wholesale sector, sponsored by Cake Communications, consumer services, sponsored by Nominet, creative and knowledge industries, sponsored by the University of South Wales, recruitment services, sponsored by Media Wales, construction and building, sponsored by Community Housing Cymru, professional and financial services, sponsored by Sinclair Finance and Leasing, business to business services, sponsored by Logicalis, health and educational services, sponsored by Business in Focus, and manufacturing and engineering services, sponsored by
Dialogue Marketing, as well as the fastest growing firm in Cardiff, sponsored by Enlli Associates.