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the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
The Lantern effect features subtle bokeh and crescent shapes inspired by the ornamental Arabesque design style. The shapes and textures used are traditionally associated with Ramadan.
3 Choose a design style you want to go with, even mixing and matching is a design style.
AS TO STYLE, there is less emphasis on doing something beach cottage, Mediterranean, mid-century modern or other design styles. Clients are asking for comfort and personality without naming a kind of design style.
The colors of sun, surf and sand inspire the first design style, Seaside Harmony.
Metro is the name for the type-led design style that Microsoft has adopted across its products since the release of Windows Phone 7 in 2010.
According to Microsoft, "We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots; reimagining the Windows logo as just that - a window." Windows 8 is based on the Metro design style and, keeping in mind its new layout, the company decided to give their logo with a fresh look.
At each tour stop, tans will have the opportunity to interact with a fragrance consultant to find their signature scent, and discover a personalized home design style profile through the new Glade Home Style Studio featured on the Glade Facebook page.
Called the LF-LC, it points to the design style the premium manufacturer is likely to adopt with its next wave of Lexus vehicles.
Its design style is inspired by the skateboard and it runs on Android 2.3.
However it was a big deal when it was announced that Sarah Burton - who learned and inherited Alexander McQueen's experimental and unique design style - would design Kate's wedding dress.
Naturally, with the Austrian design style changing in modern times, so has the profile of what Austria has to offer to the global art and design market -- although lighting products remain a firm presence.
* The Fine Line Between Interpretive Style and Design Style

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