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the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Shepherd Engineering Design company offers civil/solid waste engineering in the fields of engineering and environmental services.
During the trial, the design company and Kao agreed to jointly pay NT$3.50 million in compensation.
In addition to our custom sized slabs, we wanted to make this industry standard available for easier management and fabrication, said Peter Bustin, president of Merge Design Company. extremeconcrete has been loved by architects, designers and fixture and furniture makers for years, he added.
Shaikha Noor also noted that the floral design company is celebrated for its modern style, innovative concept and its root in French design.
(Icon), Ltd, a wholly owned subsidiary of Highpower International, Incorporated (NASDAQ: HPJ), has received 'The Best Design Company of China's Energy Storage Industry' award at the 5th China International Energy Storage Conference and Exhibition held in Shanghai on May 13 to May 15, 2015.
mtheory, a partner of S2BN Entertainment, signed an 8,500 s/f renewal for the full fourth floor and B Robinson Optical, an eyewear and sun wear design company that has been a tenant in the building for more than 40 years, renewed its 8,500-square-foot lease for the entire 11th floor, which is currently undergoing extensive renovation.
The design company has not revealed details of the engine in the vehicle, but it is expected to be equipped with a Virage's 6.0 litre 490bhp V12 engine.
in the BAFTA winner HOLMFIRTH design company Lightbulb took a bow for its role in this year's BAFTAs.
During this time a design company expects the supermarket retailer have the existing decor and signage components removed from the walls.
One of the first businesses to settle into the estate was Solographic, a printing and graphic design company. Helen Oswald, of Solographic, said: "It is so difficult to grow a business working from home and the leap into premises is often too big for most.
How outrageous that a state like New Hampshire, with a population of only 1.3 million residents, has over a seven-year period paid to a computer system design company over $67 million for a system which is still not ready for production use by the state.
If there's anyone who exemplifies the excitement of being a young entrepreneur it's Dan Ashman, co-founder and co-director of Cardiff-based product design company Conka Design.

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