demography

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demography

the analysis of human POPULATIONS according to their total size, birth rates, death rates and migration; the age and sex distribution of populations and their geographical and occupational distributions; racial and religious profiles, etc.

Firms need to monitor changes in the demographic environment because these changes can have a significant impact on the demand for particular CONSUMER GOODS and SERVICES. For instance, the increase in the proportions of elderly citizens in the total population in most industrialized countries over recent decades has created new market opportunities for companies in such areas as health care and leisure products; while declining birth rates have reduced the demand for children's clothing and toys. See SOCIOECONOMIC GROUP.

demography

the study of human POPULATIONS, including their total size, population changes over time as determined by changes in BIRTH RATES, DEATH RATES and MIGRATION; the age and sex distribution of populations and their geographical and occupational distributions. Statistical data on populations is compiled from CENSUSES of population and records of births, See DEMOGRAPHIC TRANSITION.

demography

A study of the characteristics of people living in an area.

References in periodicals archive ?
People in places like Long Marston feel like they are the victims of a Government that has demographic targets it must achieve at any cost.
According to Steve Herced, mass merchant specialist with Applica (which manufactures Black & Decker blenders), the primary demographic targets for its blenders at all three chains include Hispanic Americans, families with children, young couples and households with annual incomes of $70,000 or more.
Held in Cairo in 1994, the International Conference on Population and Development signaled a shift in the focus of population policy from environmentally influenced demographic targets to feminist and humanist goals relating to reproductive health and rights, women's empowerment, and broad-based development.
This research looks at the way low pay, the need to concentrate on demographic targets and inadequate training make service providers less effective in promoting women's health, and suggests how service delivery might be improved.
In addition, although it discouraged contraceptive acceptance targets at the local level, it did not challenge national level demographic targets which, as in the case of the Peruvian sterilization scandal, often help set the stage for coercion.
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