demography

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demography

the analysis of human POPULATIONS according to their total size, birth rates, death rates and migration; the age and sex distribution of populations and their geographical and occupational distributions; racial and religious profiles, etc.

Firms need to monitor changes in the demographic environment because these changes can have a significant impact on the demand for particular CONSUMER GOODS and SERVICES. For instance, the increase in the proportions of elderly citizens in the total population in most industrialized countries over recent decades has created new market opportunities for companies in such areas as health care and leisure products; while declining birth rates have reduced the demand for children's clothing and toys. See SOCIOECONOMIC GROUP.

demography

the study of human POPULATIONS, including their total size, population changes over time as determined by changes in BIRTH RATES, DEATH RATES and MIGRATION; the age and sex distribution of populations and their geographical and occupational distributions. Statistical data on populations is compiled from CENSUSES of population and records of births, See DEMOGRAPHIC TRANSITION.

demography

A study of the characteristics of people living in an area.

References in periodicals archive ?
Our health and our bodies must not become the sacrificial altars on which demographic targets are callously arrived at.
It enables our team to generate detailed media plans based on a client's or agency's strategy and objectives, including demographic targets, reach goals, desired frequency, budget, and impressions.
The campaign's chief demographic targets are women aged 35 to 54 and consumers who earn at least $100,000 a year.
Our next step is to advertise the major brands appropriately--which is critical in this category because it has the same demographic targets that most retailers are after: female, 18 to 38, high-income and with children.