demography

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demography

the analysis of human POPULATIONS according to their total size, birth rates, death rates and migration; the age and sex distribution of populations and their geographical and occupational distributions; racial and religious profiles, etc.

Firms need to monitor changes in the demographic environment because these changes can have a significant impact on the demand for particular CONSUMER GOODS and SERVICES. For instance, the increase in the proportions of elderly citizens in the total population in most industrialized countries over recent decades has created new market opportunities for companies in such areas as health care and leisure products; while declining birth rates have reduced the demand for children's clothing and toys. See SOCIOECONOMIC GROUP.

demography

the study of human POPULATIONS, including their total size, population changes over time as determined by changes in BIRTH RATES, DEATH RATES and MIGRATION; the age and sex distribution of populations and their geographical and occupational distributions. Statistical data on populations is compiled from CENSUSES of population and records of births, See DEMOGRAPHIC TRANSITION.

demography

A study of the characteristics of people living in an area.

References in periodicals archive ?
Advertisers in general are getting really excited about the potential of emerging online communities like Foldera because they provide a very cost-effective method of reaching highly desirable and traditionally elusive demographic groups.
The Boomers generation are the most populous demographic group in every developed country and most developing countries.
With Pennsylvania ranking third nationally in the number of seniors, and with Pennsylvanians 85 and older being our fastest growing demographic group, it remains vital that we continue our work with Governor Rendell and the General Assembly in a manner that strengthens our entire care continuum for the benefit of every frail, elderly and disabled citizen," stated Dr.
Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.
Consumer and Market Insights: Confectionery Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption.
In a recent EconSouth article, staff writer Lela Somoza analyzes the impact of the 2007-2009 recession on broad demographic groups.
NEW YORK -- With literally hundreds of demographic groups and skin and hair types in the United States, an increasing number of suppliers are offering products that appeal to beauty shoppers across the board.
The trial is being split into portions conducted in Australia and in the United States to cover all required demographic groups.
Facilitated by John Heithaus, managing partner at Certified Closing Network, the panelists cited Baby Boomers, immigrants, senior citizens, Echo Boomers and international buyers as major demographic groups that, over the past few years, have been putting more money into the market--a sign that they deserve more specific attention.
The authors provide a simple labor supply model in which heterogeneity in family preferences can account for cross-country variations in the level and the dynamics of employment rates of demographic groups.
In its conclusion, Reading at Risk said, "The accelerating declines in literary reading among all demographic groups of American adults indicate an imminent cultural crisis.
The report suggests marketers must develop alternative areas and reach out to diverse demographic groups including both the men's market and the ethnic market.
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